E-Commerce & Merchandising Consultant
Every brand has a next stop. The version of itself that is more strategic, more profitable, and more connected to its customer. I help fashion and jewelry companies get there.
Let's Work Together
About
Megan Toto Founder, NextStop Advisors
"NextStop was built on a simple idea. Every brand has a next stop on their journey. My job is to help you get there."
I founded NextStop Advisors to bring enterprise-level e-commerce and merchandising expertise directly to mid-size brands. With 20 years spanning luxury jewelry, large-scale retail, and brand strategy, I've seen what separates brands that scale from those that stall and I know how to build the systems, strategy, and roadmaps that get you there.
Before consulting, I spent years at LAGOS Fine Jewelry as Director of Category Management, driving 3x portfolio growth and consistent double-digit revenue gains. At QVC, I managed digital commerce at scale $2B+ in annual revenue, leading e-commerce strategy, buying, and brand marketing across streaming platforms.
My clients are founders and brand leaders who are ready to move fast, think strategically, and build something that lasts.
Services
Boutique consulting engagements tailored to where your brand is right now and where you want to go. Available for project-based, retainer, and fractional engagements.
End-to-end digital strategy for brands ready to own their customer relationship and grow direct revenue. From site experience to marketing funnel, I build the playbook and help you execute it.
Strategic merchandising that drives both sell-through and brand equity. I build assortment frameworks, price architecture, and buying strategies that make your product mix work harder.
Selected Work
A snapshot of recent client engagements. Every project is different here's how I've helped brands like yours move forward.
Led end-to-end growth strategy for this contemporary fashion brand spanning product strategy through go-to-market execution. Oversaw assortment and price planning, buying and inventory management, promotional strategy, e-commerce leadership, and marketing P&L to drive significant new customer acquisition.
Delivered deep sales analysis and a forward-looking merchandising roadmap to help this purpose-driven jewelry brand make smarter assortment decisions, optimize their product mix, and build a data-backed strategy for sustained growth.
As Director of Category Management, drove 3x portfolio growth as Director of Category Management developing category strategy, aligning marketing with product initiatives, and spearheading the Smart Caviar launch, which delivered +30% incremental sales in its first year.
Contact
Whether you're a founder looking to grow your DTC business or a brand team ready to rethink your merchandising strategy let's talk.